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Evästeet
Me ja käytämme evästeitä sekä muita seurantatekniikoita parantaaksemme käyttökokemustasi sivustollamme. Saatamme tallentaa ja/tai käyttää tietoja laitteella ja käsitellä henkilötietoja, kuten IP-osoitettasi ja selaustietojasi, personoidun mainonnan ja sisällön, mainosten ja sisällön mittauksen, yleisötutkimuksen ja palveluiden kehittämisen tarkoituksiin. Lisäksi saatamme hyödyntää tarkkoja geopaikannustietoja ja tunnistautumista laiteskannauksen avulla.
Huomaathan, että suostumuksesi on voimassa kaikilla aliverkkotunnuksillamme. Voit muuttaa suostumustasi tai peruuttaa sen milloin tahansa napsauttamalla “”Suostumusasetukset””-painiketta näyttösi alaosasta. Kunnioitamme valintojasi ja olemme sitoutuneet tarjoamaan sinulle läpinäkyvän ja turvallisen selauskokemuksen.
Manage consent
Yksityisyyden yleiskatsaus
Räätälöi alta suostumusasetuksesi evästeluokille ja mainonnan seuranta-asetukset käyttötarkoituksille ja ominaisuuksille sekä toimittajille. Voit antaa erillisen suostumuksen jokaiselle ja . Useimmat myyjät vaativat täsmällisen suostumuksen henkilötietojen käsittelyyn, kun taas jotkut luottavat oikeutettuun etuun. Sinulla on kuitenkin oikeus vastustaa heidän oikeutetun edun käyttöään.
Välttämättömät evästeet ovat ratkaisevan tärkeitä verkkosivuston toiminnan kannalta ja ilman niitä verkkosivu ei toimi halutulla tavalla. Evästeitä tarvitaan esimerkiksi turvallisuustarkoituksiin ja kävijän mieltymysten, kuten valitun kielen, muistamiseen. Näihin evästeisiin ei tallenneta tunnistettavissa olevia henkilötietoja.
Nämä evästeet tukevat verkkosivuston toimivuutta ja/tai tarjoavat erilaisia toiminnallisuuksia tai ominaisuuksia, mutta eivät ole sivuston toiminnan kannalta välttämättömiä. Mikäli nämä evästeet inaktivoidaan, sivusto ei välttämättä toimi parhaalla mahdollisella tavalla, tai tiettyjä toiminnallisuuksia ei voida tarjota.
Nämä evästeet keräävät tietoa sivuston käytöstä, kuten suosituimmista sivuista ja käytetyimmistä toiminnallisuuksista. Tietojen pohjalta sivustoa voidaan kehittää käyttäjäystävällisemmäksi.
Markkinointievästeitä käytetään selailutapojen ja selaustoiminnan seuraamiseen. Näiden tietojen perusteella sinulle voidaan näyttää personoituja mainoksia. Markkinointievästeet tallentavat yksilöintitietoja, joita käytetään mainonnan kohdistukseen. Näitä tietojavoidaan jakaa kolmansien osapuolten, kuten sosiaalisen median alustojen, kanssa.
Evästeet, jotka eivät ole pakollisia verkkosivun toiminnallisuuden kannalta. Voit hyväksyä tai kieltää vapaaehtoisten evästeiden käytön.
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Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
- A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
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- An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
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Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
- You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
- You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
- You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
- You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
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- You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
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Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
- The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
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Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
- A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
- An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
- A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
- A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
- An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
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The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
- When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
